Learn how to take a strategic approach to digital communications – underpinned by a metrics model – by hearing lessons learned from those managing the website and social media channels for PCORnet, the National Patient-Centered Clinical Research Network. Speakers will explore elements of a metrics model and the cyclical process of data-driven communications from content development through analysis, and improvements. Explore opportunities to leverage social media channels in clinical research and hear best practices and case studies. Leave with a greater understanding of how a metrics model can be used to know your audience, measure engagement and digital channel performance, and inform website and social media strategy.
Contact Hours/CEUs: 1.0