How can research professionals improve their "elevator pitch," or that first 60-second message they share with a potential participant in order to have them be in a space where they can truly listen to and engage with information about a study? Drawing from the fields of psychology and marketing, with input from an institutional review board (IRB), this presentation will help the audience identify informed consent elements to include in their roster when the recruitment game gets real.

CEU: 1.00 ACRP

Speakers:

Krista Ellis, Project Manager, University of Utah

Brooklyn Henderson, Research Services Consultant, Vanderbilt University Medical Center

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